The CEO Magazine recently interviewed the founder of CBD Movers, Deepak Mandy, and here is an extract from his exclusive interview. Let’s dive into it and learn about his life story.

In the year 1979, the world got a dynamic leader, but the talent was yet to be unleashed. Yes! Mr. Deepak Mandy, born in 1979, was destined to become a dynamic entrepreneur and a great leader. He is a true example of “age is just a number.” At a very young age, with the spark and zeal to move the sky, he started his journey.

Mr. Mandy had very little money in his pocket when he left for Melbourne, Australia from India. But his heart was on fire to become successful. He started with the plan to start a taxi company. He had to battle a lot in the beginning and also took various odd jobs on his plate. He also invested his surplus money in a cab business. Young Mandy was determined to make it successful.

All his experience, knowledge, efforts, and perseverance were rewarded in 2009 when he started his moving and packing business. It started with a two-ton vehicle and a man. And today, his moving company has established a strong network worldwide. The brainchild of Deepak Mandy, CBD Movers is thriving as an international transport business and operates in Australia, the UK, New Zealand, the UAE, the Philippines, Canada, and India. This glorious success does not stop him, and he is further determined to come up with more branches.

Mr. Mandy has been very competitive since his early teens, and that serves as a major reason behind his success. He takes up challenging objectives head-on. In addition to logistics, moving, and packing, he utilizes his experience to offer business development and real estate services. He aims to take CBD Movers to even greater heights and make it a reputable company at a global level.

Talking about the success of his business, he reveals with a spark in his eyes that CBD Movers tops the moving and packing industry in Australia, with affiliates in Canada, the UAE, New Zealand, India, and the Philippines. The reason for this zenith success, he feels, is the dedication of his team to exceeding the expectations of the customers. CBD Movers has been setting new standards for commercial, residential, corporate, and international moves for over a decade now.

Furthermore, CBD Movers has always been appreciated for the pace at which it is expanding its horizontal and vertical growth. The company has built a strong network of like-minded people. The brand has made significant investments to strengthen the infrastructure, vehicle fleets, personnel, and all the other resources. All this has contributed to the worldwide establishment of the brand.

Most people relate success to earning profits only. But Mr. Mandy’s perspective on success is not the same. Though revenue is one of the important aspects of success for him, he also considers some other factors, like the firm’s expansion, customer satisfaction, and the networks he has built. The factors to achieve this are client focus, integrity, creativity, teamwork, innovation, growth, accountability, teamwork, respect, and ownership, as revealed by Mr. Mandy.

Being a visionary man, Mr. Mandy always has approachable plans for his future. He aims to nurture his team to the best of his abilities. And he has a specific plan for doing so. It will be done by putting systems in every organization, emphasizing well-organized and strong training programs. It will help in strengthening the roots of the organization and lay a solid foundation to achieve customer satisfaction.

Businessmen are often believed to be money-minded and focus on achieving profits only. Mr. Deepak Mandy, on the other hand, is known for his constant desire to give back to the social institutions in which we live. He has the desire to feed 1,200 families, offer free tuition to his employees’ families, and offer a considerable amount of his profits to charity.

Through CEO Magazine, Mr. Mandy advised his readers to “remain consistent and never give up.” He believes that everyone has challenges initially, but it is with perseverance that you can overcome these challenges and become a great businessperson. Do not give up on maintaining relationships and gaining knowledge.

By now, one thing is for sure: the reason for the success of CBD Movers is the zeal that CEO Mr. Mandy has to make his team learn through several initiatives like development programs, professional training, focusing on their communication skills, and nurturing the leadership and managerial skills of the organization. Apart from learning, the primary focus of the organization is the health, well-being, and happiness of its employees.

You must be thinking that CBD Movers must be very monotonous to work for because of the regular training programs that the company hosts. But the fun part is that the brand leaves no chance to create a social and enjoyable work culture for the employees. There are regular business outings, sports leagues, and holiday get-togethers, which ensure that the employees gel well together and strengthen the team bonds.

By now, you must be thinking that it was all a fairy tale success for CBD Movers. But as everyone has to face challenges, even Mr. Mandy had to take his brainchild through difficult times. He was able to do this because he tried his best to not dwell on his mistakes. He is an optimist and tries his best to take advantage of every situation by learning and developing from his mistakes. He accepts the fact that failures are unpredictable and can arise at any time and never fears facing them with his well-trained crisis management team.

Today, the CBD Movers franchise model serves as a distinctive strategy for its success. Many small and medium-scale businesses rely on CBD Movers to handle the relocation part. It is because the brand supports businesses requiring guidance and assistance to those who do not have enough resources to expand their personnel and lack proper guidance. By owning this franchise, people can live their dream of owning a successful brand that has surpassed the initial days of struggle and has a worldwide presence.

After this glorious success, Mr. Mandy has even higher aspirations for CBD Movers. The brand is heading towards achieving the goal of becoming the best at offering personalised and unique services. It further helps in achieving the ultimate goal of maintaining client loyalty. The goal is to grow not only vertically but horizontally too. The inner management tries its best to create an enjoyable, stimulating, and enriching work environment for the employees. The vision is to shine as the go-to movers and packers of the era, as shared by the founder and CEO of CBD Movers, Deepak Mandy.

As Mr. Mandy has built this empire from scratch, he understands the initial daily struggles. Thus, he wants to help all small and midsize business owners by providing them with the tools and resources that they cannot afford.

So, these were some of the insights from Mr. Deepak Mandy’s interview with The CEO Magazine. It reveals what makes him a dynamic leader and the secret sausage of CBD Movers’ success.

It is always a delight to read inspiring stories and get motivated to overcome all the obstacles and reach new heights. Intending to inspire passionate individuals, IT Firms publish stories of inspiring leaders in the industry.

Here is an extract from IT Firms on one such influential personality interview, Deepak Mandy.

Read below to learn about his insights on technology trends.

Deepak Mandy shared that Work4you is a dynamic IT company that changes as per a customer’s requirements. He further shared that it is powered by artificial intelligence and machine learning. Work4you also facilitates customer support, KPOs, and BPOs.

Those who have ever encountered Mr. Mandy know how passionate he is about society and wants to help everyone to tap their innermost potential. His vision is to help people achieve their personal growth. He is the one who takes challenges head-on and never fears risks.

Mr. Mandy not only leads Work4you but is also a business consultant. He has set up strong businesses in various countries like Australia, New Zealand, United Kingdom, Canada, UAE, Philippines, and India. His passion to help others roars, and he is all set to expand the horizontal and vertical structure of his business even more.

Unexpected challenges are part of business, and recently, during the pandemic, we have seen how badly businesses were knocked down. Speaking about the same, Mr. Deepak Mandy explained how he managed to run his business during the tough times and how everyone else could prepare. He revealed that he motivated his team to take it as a challenge and restructure the functions in a streamlined manner. Being an IT company, it was easy to figure out ways to carry out operations online. Everyone realized the importance of going digital and abandoned traditional ways of marketing. Thus, Work4you was able to help many small and large-scale businesses. Mr. Mandy and his team’s greatest accomplishment was to be in sync with what the rest of the world is going through and to be able to assist everyone in progressing their businesses during difficult times.

In an exclusive interview with IT Firms, Mr. Mandy not only shared his highs but shed some light on his disappointments too. As he keeps traveling and visiting his teams in various nations, he does not like to stay away from his teammates. The lack of physical contact with his teammates is something that Mr. Mandy never wants to experience again. But as shared already, he is an optimist and figured out this positive thing about the entire situation: isolation was somewhat beneficial as it helped people figure things out about life and learn about themselves.

Now, comes the most awaited part of the story, which is the functioning of the company from scratch, i.e., from the moment a client walks into the time the product is developed. Mr. Mandy is the preacher of the agile model of business. The moment the client walks in, his team maintains a back-and-forth relationship with the customer. And he revealed that the secret sauce of his success is the art of conducting several interactions and moving in chronological order. He stresses the importance of understanding the requirements of the clients completely and then entering the development stage. Furthermore, it makes the functioning of the organization much more transparent and, thus, increases the authenticity of the company.

Now comes the engagement model. It is delivery and partner-oriented. When offering services to customers, the aim is to stick to quality and cater to the customer’s requirements. Looking closely at the models:

Delivery-oriented: Here the focus is to examine the client’s requirements, put across the information about the deliverable to the client, and offer effective price ranges. Once the client is on board, the hardworking team of Work4you offers the services and gets into regular feedback sessions with the customers.

Partner-oriented: Work4you is expanding both horizontally and vertically. It also readily collaborates with individuals or organizations with similar ideologies. The vision behind this is to benefit both parties. As discussed above, Mr. Mandy is concerned about society too, and aims to nurture every business. His model also focuses on nurturing upcoming entrepreneurs and constructing a conducive business environment for growth.

As companies are switching to hybrid or online mode, Work4you is committed to making this transition smooth for customers. It provides the best solutions for the market. With the upgraded technology and processes, Work4you can deliver it. The team is dedicated to gaining more popularity on a global level without compromising the quality of work. “Our approach is customer-oriented, as our name “Work4you” implies,” Mr. Mandy stated.

In conversations with IT Firms, Mr. Mandy also shared some traits that are useful in an app development firm. He shared how essential working on the design is. Quoting the example of “Apple”, he stresses the fact that its pioneer, Steve Jobs, gave most of his time to design in the nascent stages. He believes that marketing design is crucial for success. Thus, he concludes that apart from the technicalities like website interface and programming language, it is important to focus on marketing and design.

He was also asked how he views the role of research agencies that bridge the gap between clients and service providers, as IT Firms did. Commenting on this, he expresses his admiration for the idea of cultivating a community of progressive and like-minded individuals and expresses gratitude to IT Firms for doing so. He also stresses that the bi-directional flow of communication between the customer and the organization is important.

Further, he comments that IT Firms is an amazing platform, which is fun like social media. It provides a chance for entrepreneurs and businesses to keep themselves updated.

So, this was an extract from Mr. Deepak Mandy’s interview at IT Firms. It reveals how he climbed the ladder of becoming a successful entrepreneur. But he knows how to secure his work-life balance apart from the “n” number of tasks that are lined up for him. Giving time to loved ones and yourself is also important, he concluded.

This was an extract from Deepak Mandy’s interview with IT Firms.

Over a decade ago, when people were hunting for the right professional services, the advocate of automation, “Deepak Mandy,” came up with an idea. The idea is to bridge the gap between organisations seeking professional services and the experts offering these services. As automation has always fascinated Mr. Deepak Mandy, he has been keen to utilise technology right from the time he tried his hand on MS paint. Obviously! He just could not wait to give wings to his idea. This is how his brainchild, Work4you, came into the picture. Soon, the idea became a game changer in the industry as all the small and mid-level organisations benefited from its technological services.

The journey of Work4you started back then when it provided backend support to its Australian client, CBD Movers, which has now grown to have a worldwide presence. After this glorified success, there was no looking back. Work4you has today become a leading organization that runs processes in virtual assistance, lead generation, sales, enterprise-level solutions, customer support, website design and development, digital marketing, app development, and various other niches all over the world.

You must be wondering why Mr. Deepak Mandy chose this difficult and competitive niche of the industry. Well, commenting on this, Mr. Mandy shared his thoughts that he knew that the strong value system and deep-rooted thoughts he had behind launching Work4you would help him surpass all the competitors in the industry.

In conversation with Firmfinder, Mr. Mandy shared his secret sausage of success in the initial days. He shared three key points:

1. Engagement

“We at Work4you have always been open to suggestions and deliver the best to our clients. Since our initial days, we have followed the strategy of engaging with our clients.” Our approach has always been feedback-centric,” shared Mr. Mandy.

2. Tapping “The” Right Niche

He also shared another crucial thing, which was to recognise their forte and work hard to improve it. And today, Work4you is leading the virtual assistance and digital marketing industry. They recognised their hook and worked for it.

3. Setting goals

We also figured out that Work4you, since it was a baby, has kept a goal-centric approach. They set measurable, small goals and worked to achieve those goals. The team also ensured that the process of reaching that goal was realistic and smooth.

The ladder to success was not easy for Work4you. Even this industry-leading brand had to overcome many initial challenges, such as finding the right skill set, acquiring resources, and gaining societal trust. Throwing some light on the initial days’ setbacks, the CEO of Work4you shared that his team was in the process of taking a very influential client on board. He quoted, “We worked hard on the project in making the strategies, hiring more people with the required skill set, and providing the best services. But this very client, for no good reason, went silent just a week before the kick-off was scheduled.

We also discovered that Work4you’s monetization model has a two-pronged model and has further subdivisions. The first model is delivery-oriented. It focuses on understanding the requirements of the customer and delivering on their demands. Another model is partner-oriented. The goal here is to expand the network and add more to the skill set by collaborating with the companies and individuals. This approach is majorly contract-based. The collaboration is structured in a way that benefits both parties.

Work4you follows 5 key points, which are based on a design thinking model that has led it to create successful apps or SaaS.

  • The first approach revolves around the customer’s demand. It is the customer-centric approach. The idea behind this approach is to satisfy the demands of the clients and make their experience worthwhile. An example of this is Mate4trade. It is a customer relationship management app. It was developed to help tradies manage their team and work. It has helped tradies to abandon the stressful process of managing the leads manually.
  • Next, the brand uses a “lean approach.” It uses the art of optimising resources efficiently. The idea is to do smart work and save time and effort.
  • The third approach that we discovered, which Work4you uses, is agile methodology. As Work4you has always believed in the engagement approach and satisfying customers’ requirements. It sticks by it at every step. The customer’s feedback is taken at every step to make sure that the results satisfy their requirements.
  • Another approach that Work4you is appreciated for is its “after-sales” support. It maximises customer satisfaction completely. Providing maintenance after delivering the service or product is very important to maintain the authenticity of the product.
  • Another very evident approach that Mr. Deepak Mandy swears by is valuing relationships more than monetary benefits. Work4you has gained popularity for serving the community and giving affordable services that actually help brands achieve their goals.  

We know that by now you are all influenced by the charm that Mr. Deepak Mandy has spread in the industry. Since you are all influenced by him, let us tell you a good deed that is on his mind. If you are idealising him, then you must approach him and give him ideas to actualize it. So, being a visionary man, he has the vision to begin a movement that provides a platform for the masses to show their talent to the world. That will further aid them in earning their living. Hardworking and deserving people should be able to make their name as experts in the niche that they are proficient in. Helping people realise and tap into their inner potential and grow in life is his aim.

It was the support of his parents, wife, children, and employees, whom he chooses to call his own family, that led him to the point where he is today. Yes, this is what he shares whenever he is asked about the strengths that made him a successful entrepreneur.

There is no success story without mistakes. Every human being makes mistakes, and so did Deepak Mandy in his initial days. But he believes that it is important to make mistakes and learn from them. Do not be knocked down by them, but rather persevere each day to reach the point of victory.

He has built a strong international brand, but the key to his heart will always be a simple Indian milk tea. Deepak Mandy believes in constructing a strong path for himself and others through his vision. Having made his name in the industry, he is now focused on helping others build theirs. These are the highlights from the interview of Mr. Deepak Mandy, conducted by firmsfinder.

Deepak Mandy is a business coach who has been building businesses Down Under all his life. From commendable expertise in the IT sector to a tight grasp on logistics, he has also been a mentor for budding entrepreneurs, giving genuine and effective business advice. As a business coach, Deepak Mandy understands the challenges that young, as well as seasoned businessmen, face while raising funds for their companies. It is true that the proper execution of an idea is what makes it work. Bringing good solutions to the masses has been Deepak Mandy’s forte ever since he entered the Australian markets and raising capital is one of the foundations of any good execution. This guide seeks to explore these challenges and how to overcome them.

Challenges in Raising Capital

Entrepreneurs come up with brilliant ideas and even have the right knack for executing them into practice. However, a slow or lack of cash injection at the right time is a major reason for many crushed dreams. Deepak Mandy suggests:

  • Investors are Dicey: It happens often that a verbal commitment given by the investors during a pitch is not followed up with a proper investment decision by the investors.
  • Lack of Urgency: Entrepreneurs often fail in creating a sense of urgency to the investor which results in a delayed reaction. The number of investors is less compared to the number of companies seeking funds – a major reason behind this issue.
  • A Declining Economy: You can’t do much about it, can you? Well, coming up with a market disruptive solution is the only business advice that would work here. Moving on.

Companies Eligible to Raise Funds in Australia

Public companies (a company with more than 50 shareholders that are not direct employees of said company) are eligible to raise money from the general public (IPO). The company has to declare securities before entering the public pool to raise money.

Private companies (technically the opposite of a public company i.e not more than 50 shareholders that are not employees) can also enter for raising capital:

  • From a private party such as employees, shareholders, or a subsidiary company.
  • If there is no disclosure document required, the private company can raise funds from the general public.

Restrictions on Advertising or “Cold Calling”

When a disclosure document is required to raise funds, cold calling or advertising to the general masses has restrictions and boundations. In the most general terms, it is not allowed to cold call people from the general public and tells them about the securities. There is an exception in this case though. Deepak Mandy suggests that you check this link out. Holders of the Australian Financial Services Licence can raise funds from the public. Do check the link for more information though.

Advertising securities, as aforementioned, is not allowed. However, if the disclosure document is lodged, the scenario changes a bit. You can start advertising for public funding in Australia after the disclosure document is lodged as long as there is a statement in the advertisement or cold call stating that:

  • Offers will be taken only with an attachment of the disclosure document
  • There is an application form in the disclosure document and anyone who wishes to infuse money should fill it out first.

Don’t have a disclosure document? The Right Time to Raise Funds is this

With years of experience raising as well as investing funds, business coach, Deepak Mandy has compiled some pointers for you in this regard. If your company does not have a disclosure document, the right time to raise funds depends on:

  • In case there is a personal offer. This also includes (a) offers made to less than 12 people in the course of a year and (b) the offer will not raise the total amount (in a year) above $2 million.
  • Offers are made to the person who is not eligible for a disclosure document.
  • There are also various conditions that are included in this category. For a detailed understanding of when you can raise capital without a disclosure document, check out the official link.

The right time to raise capital in case of the non-existence of a disclosure document also depends on where your business is currently and whether you have an execution plan in place. In simple terms, the allocation of the proposed incoming funds needs to be decided by the entrepreneur. Although this is not some mandatory step, it is absolutely essential for the entrepreneur to have a thorough understanding of where the money would be used and how much the returns will be.

How to Overcome Raising Capital Challenges

As a business advisor and coach, Deepak Mandy suggests that entrepreneurs take the following roadmap to overcome the challenges of raising funds in Australia:

  • Scalable business strategy: A scalable business strategy is one of the major factors that investors look into before injecting money into a business. Investors look for good future prospects before making a decision so a scalable business model is a must.
  • Market feasibility: Entrepreneurs and young businesses should not fall in love with their ideas and lose a sense of the real world. The feasibility and the problem-solving power of a business is the one thing that will keep the company floated in periods of crisis.
  • Having a realistic time frame: Unrealistic deadlines are also a reason for the failure of many young businesses. Business advice in this case requires entrepreneurs to keep a realistic sense of time frames.
  • Networking: Networking with high net individuals as well as good companies of the different industries is another key factor that will help you to raise capital.
  • Crowdfunding: Crowdfunding is another great way to raise capital if you believe that your idea is capable of motivating the general public to help you grow.

Conclusion

It is crucial to understand the place and time where your company stands before you start planning the next step. If you decide to raise money at the wrong time, it may end up hurting you more than helping you. We hope that this ‘Deepak Mandy’s guide to helping overcome capital raising challenges’ was mind-opening for you.

Establishing a new business can be amazing and challenging. You have to do market research, arrange finance, build contacts, secure a location, and perhaps hire staff. Before establishing your new business, it is recommended that you speak with an experienced business consultant about your new business idea. A business consultant will increase your knowledge and experience about the future operations of your business, as well as help you in creating a business plan.

Business Plan

People avoid writing a business plan because they believe it is too time-consuming or unnecessary unless they are seeking financing. However, the reality is opposite. Establish a business strategy before investing. It will help you develop a strategy, define your company goals, and determine the viability of your planned business.

A business consultant may develop a customized business plan for you or will evaluate your existing plan and provide you with useful suggestions on your business idea. They will identify any missing information or research on your behalf. Additionally, they will offer simple business advice on how to improve your company’s performance.

During the start-up period of the business life cycle, a business consultant will help you deal with the specific difficulties that arise.

Building a strong structure– Identifying the most appropriate structure for you.
Registration may be a hassle– With assistance, you may avoid the hassle of registering your company with the government.
Budgeting and planning– can help you in developing a practical and effective company strategy.
Accounting system– can conduct an audit of your current accounting system and provide recommendations for improvements to guarantee that your system generates accurate and trustworthy financial statements.

Benefits of Getting the Assistance of a Business Consultant

● Protect your company from making potential mistakes and spending money that isn’t required.
● Provide a properly studied business plan.
● Most up-to-date legal and compliance knowledge.
● Understand all aspects of running a company from start to finish.

What does a business consultant do?

A business consultant’s goal is to help an organisation improve its performance and growth by finding creative ways to achieve corporate goals. They are equipped to handle difficult business problems by developing solutions that will enhance the operational and financial health of any organisation.

  • Identify barriers to growth or efficiency
  • Determine the changes that need to be made and help implement the changes
  • Provide necessary training and resources to staff and management
  • Bring unique ideas to rejuvenate the business
  • Support in business planning and creation of new business
  • Implementation of new programs
  • Analyze the budget of a business, provide recommendations for changes, and assist in implementing such changes
  • Select suppliers and partners to help accomplishing goals

Strategy Development For Your Business

Strategy development approach of a business consultant ensures that short term activities are aligned with long term aspirations, vision and purpose. Through market research and business analytics, they identify key issues, opportunities, and threats that affect an organization’s business model.

They collaborate with you to define and develop your organization’s fundamental mission and vision, as well as define the critical strategies necessary to achieve them. Then they plan, prioritise, and organize key initiatives into a roadmap with short-term, mid-term, and long-term goals.