It is always a delight to read inspiring stories and get motivated to overcome all the obstacles and reach new heights. Intending to inspire passionate individuals, IT Firms publish stories of inspiring leaders in the industry.

Here is an extract from IT Firms on one such influential personality interview, Deepak Mandy.

Read below to learn about his insights on technology trends.

Deepak Mandy shared that Work4you is a dynamic IT company that changes as per a customer’s requirements. He further shared that it is powered by artificial intelligence and machine learning. Work4you also facilitates customer support, KPOs, and BPOs.

Those who have ever encountered Mr. Mandy know how passionate he is about society and wants to help everyone to tap their innermost potential. His vision is to help people achieve their personal growth. He is the one who takes challenges head-on and never fears risks.

Mr. Mandy not only leads Work4you but is also a business consultant. He has set up strong businesses in various countries like Australia, New Zealand, United Kingdom, Canada, UAE, Philippines, and India. His passion to help others roars, and he is all set to expand the horizontal and vertical structure of his business even more.

Unexpected challenges are part of business, and recently, during the pandemic, we have seen how badly businesses were knocked down. Speaking about the same, Mr. Deepak Mandy explained how he managed to run his business during the tough times and how everyone else could prepare. He revealed that he motivated his team to take it as a challenge and restructure the functions in a streamlined manner. Being an IT company, it was easy to figure out ways to carry out operations online. Everyone realized the importance of going digital and abandoned traditional ways of marketing. Thus, Work4you was able to help many small and large-scale businesses. Mr. Mandy and his team’s greatest accomplishment was to be in sync with what the rest of the world is going through and to be able to assist everyone in progressing their businesses during difficult times.

In an exclusive interview with IT Firms, Mr. Mandy not only shared his highs but shed some light on his disappointments too. As he keeps traveling and visiting his teams in various nations, he does not like to stay away from his teammates. The lack of physical contact with his teammates is something that Mr. Mandy never wants to experience again. But as shared already, he is an optimist and figured out this positive thing about the entire situation: isolation was somewhat beneficial as it helped people figure things out about life and learn about themselves.

Now, comes the most awaited part of the story, which is the functioning of the company from scratch, i.e., from the moment a client walks into the time the product is developed. Mr. Mandy is the preacher of the agile model of business. The moment the client walks in, his team maintains a back-and-forth relationship with the customer. And he revealed that the secret sauce of his success is the art of conducting several interactions and moving in chronological order. He stresses the importance of understanding the requirements of the clients completely and then entering the development stage. Furthermore, it makes the functioning of the organization much more transparent and, thus, increases the authenticity of the company.

Now comes the engagement model. It is delivery and partner-oriented. When offering services to customers, the aim is to stick to quality and cater to the customer’s requirements. Looking closely at the models:

Delivery-oriented: Here the focus is to examine the client’s requirements, put across the information about the deliverable to the client, and offer effective price ranges. Once the client is on board, the hardworking team of Work4you offers the services and gets into regular feedback sessions with the customers.

Partner-oriented: Work4you is expanding both horizontally and vertically. It also readily collaborates with individuals or organizations with similar ideologies. The vision behind this is to benefit both parties. As discussed above, Mr. Mandy is concerned about society too, and aims to nurture every business. His model also focuses on nurturing upcoming entrepreneurs and constructing a conducive business environment for growth.

As companies are switching to hybrid or online mode, Work4you is committed to making this transition smooth for customers. It provides the best solutions for the market. With the upgraded technology and processes, Work4you can deliver it. The team is dedicated to gaining more popularity on a global level without compromising the quality of work. “Our approach is customer-oriented, as our name “Work4you” implies,” Mr. Mandy stated.

In conversations with IT Firms, Mr. Mandy also shared some traits that are useful in an app development firm. He shared how essential working on the design is. Quoting the example of “Apple”, he stresses the fact that its pioneer, Steve Jobs, gave most of his time to design in the nascent stages. He believes that marketing design is crucial for success. Thus, he concludes that apart from the technicalities like website interface and programming language, it is important to focus on marketing and design.

He was also asked how he views the role of research agencies that bridge the gap between clients and service providers, as IT Firms did. Commenting on this, he expresses his admiration for the idea of cultivating a community of progressive and like-minded individuals and expresses gratitude to IT Firms for doing so. He also stresses that the bi-directional flow of communication between the customer and the organization is important.

Further, he comments that IT Firms is an amazing platform, which is fun like social media. It provides a chance for entrepreneurs and businesses to keep themselves updated.

So, this was an extract from Mr. Deepak Mandy’s interview at IT Firms. It reveals how he climbed the ladder of becoming a successful entrepreneur. But he knows how to secure his work-life balance apart from the “n” number of tasks that are lined up for him. Giving time to loved ones and yourself is also important, he concluded.

This was an extract from Deepak Mandy’s interview with IT Firms.

Over a decade ago, when people were hunting for the right professional services, the advocate of automation, “Deepak Mandy,” came up with an idea. The idea is to bridge the gap between organisations seeking professional services and the experts offering these services. As automation has always fascinated Mr. Deepak Mandy, he has been keen to utilise technology right from the time he tried his hand on MS paint. Obviously! He just could not wait to give wings to his idea. This is how his brainchild, Work4you, came into the picture. Soon, the idea became a game changer in the industry as all the small and mid-level organisations benefited from its technological services.

The journey of Work4you started back then when it provided backend support to its Australian client, CBD Movers, which has now grown to have a worldwide presence. After this glorified success, there was no looking back. Work4you has today become a leading organization that runs processes in virtual assistance, lead generation, sales, enterprise-level solutions, customer support, website design and development, digital marketing, app development, and various other niches all over the world.

You must be wondering why Mr. Deepak Mandy chose this difficult and competitive niche of the industry. Well, commenting on this, Mr. Mandy shared his thoughts that he knew that the strong value system and deep-rooted thoughts he had behind launching Work4you would help him surpass all the competitors in the industry.

In conversation with Firmfinder, Mr. Mandy shared his secret sausage of success in the initial days. He shared three key points:

1. Engagement

“We at Work4you have always been open to suggestions and deliver the best to our clients. Since our initial days, we have followed the strategy of engaging with our clients.” Our approach has always been feedback-centric,” shared Mr. Mandy.

2. Tapping “The” Right Niche

He also shared another crucial thing, which was to recognise their forte and work hard to improve it. And today, Work4you is leading the virtual assistance and digital marketing industry. They recognised their hook and worked for it.

3. Setting goals

We also figured out that Work4you, since it was a baby, has kept a goal-centric approach. They set measurable, small goals and worked to achieve those goals. The team also ensured that the process of reaching that goal was realistic and smooth.

The ladder to success was not easy for Work4you. Even this industry-leading brand had to overcome many initial challenges, such as finding the right skill set, acquiring resources, and gaining societal trust. Throwing some light on the initial days’ setbacks, the CEO of Work4you shared that his team was in the process of taking a very influential client on board. He quoted, “We worked hard on the project in making the strategies, hiring more people with the required skill set, and providing the best services. But this very client, for no good reason, went silent just a week before the kick-off was scheduled.

We also discovered that Work4you’s monetization model has a two-pronged model and has further subdivisions. The first model is delivery-oriented. It focuses on understanding the requirements of the customer and delivering on their demands. Another model is partner-oriented. The goal here is to expand the network and add more to the skill set by collaborating with the companies and individuals. This approach is majorly contract-based. The collaboration is structured in a way that benefits both parties.

Work4you follows 5 key points, which are based on a design thinking model that has led it to create successful apps or SaaS.

• The first approach revolves around the customer’s demand. It is the customer-centric approach. The idea behind this approach is to satisfy the demands of the clients and make their experience worthwhile. An example of this is Mate4trade. It is a customer relationship management app. It was developed to help tradies manage their team and work. It has helped tradies to abandon the stressful process of managing the leads manually.

• Next, the brand uses a “lean approach.” It uses the art of optimising resources efficiently. The idea is to do smart work and save time and effort.

• The third approach that we discovered, which Work4you uses, is agile methodology. As Work4you has always believed in the engagement approach and satisfying customers’ requirements. It sticks by it at every step. The customer’s feedback is taken at every step to make sure that the results satisfy their requirements.

• Another approach that Work4you is appreciated for is its “after-sales” support. It maximises customer satisfaction completely. Providing maintenance after delivering the service or product is very important to maintain the authenticity of the product.

• Another very evident approach that Mr. Deepak Mandy swears by is valuing relationships more than monetary benefits. Work4you has gained popularity for serving the community and giving affordable services that actually help brands achieve their goals.  

We know that by now you are all influenced by the charm that Mr. Deepak Mandy has spread in the industry. Since you are all influenced by him, let us tell you a good deed that is on his mind. If you are idealising him, then you must approach him and give him ideas to actualize it. So, being a visionary man, he has the vision to begin a movement that provides a platform for the masses to show their talent to the world. That will further aid them in earning their living. Hardworking and deserving people should be able to make their name as experts in the niche that they are proficient in. Helping people realise and tap into their inner potential and grow in life is his aim.

It was the support of his parents, wife, children, and employees, whom he chooses to call his own family, that led him to the point where he is today. Yes, this is what he shares whenever he is asked about the strengths that made him a successful entrepreneur.

There is no success story without mistakes. Every human being makes mistakes, and so did Deepak Mandy in his initial days. But he believes that it is important to make mistakes and learn from them. Do not be knocked down by them, but rather persevere each day to reach the point of victory.

He has built a strong international brand, but the key to his heart will always be a simple Indian milk tea. Deepak Mandy believes in constructing a strong path for himself and others through his vision. Having made his name in the industry, he is now focused on helping others build theirs. These are the highlights from the interview of Mr. Deepak Mandy, conducted by firmsfinder.